So you’re sitting at your desk, staring at two (or maybe even three) YouTube channels, with content ideas bouncing around your head like a ping-pong ball.
One channel needs a tech review, another needs a gaming video, and your vlog is way overdue for an update. Sound familiar?
Running multiple YouTube channels isn’t just a juggling act – it’s more like trying to juggle while riding a unicycle. But here’s the good news: it doesn’t have to feel that overwhelming.
Whether you’re splitting your content between personal and business channels, or running different channels for various niches, we’ve got your back.
We work with creators who manage multiple successful channels, and we’ve seen what works (and what definitely doesn’t).
In this guide, we’ll break down everything you need to know about managing multiple YouTube channels efficiently.
You’ll learn practical strategies for setting up systems that actually save time and growing all.
Ready to turn that channel chaos into a smooth-running content machine? Let’s dive in.
Want to take your videos to the next level?
Why Run Multiple YouTube Channels?
Let’s be honest – running one YouTube channel is hard enough. So why would anyone want to run multiple channels?
Well, there are some pretty good reasons, and they might resonate with where you’re at right now.
First up, different audiences want different things. Let’s say you’re big into tech reviews, but you also love gaming.
While some viewers might enjoy both, most tech enthusiasts aren’t looking for Minecraft tutorials in their feed. Having separate channels keeps your content focused and your viewers happy.
Then there’s the business angle. Smart creators know not to put all their eggs in one basket.
Maybe you’ve got a main channel that’s doing well, but what if YouTube’s algorithm changes? Or your niche suddenly becomes oversaturated? Having multiple channels spreads out your risk and creates different income streams.
How to Create Multiple YouTube Channels
Creating more than one YouTube Channel from a single email is possible and simplifies the process of managing all these accounts.
Go to “Settings” and “Account” and you’ll find the “Create new channel” link.
From there you can create a catchy name for your channel.
Congrats! Your channel is up and ready to be customized with your branding materials.
How to Manage Multiple YouTube Channels
By delegating tasks like channel manager, editing and even subscript editor, you make it easier to run multiple YouTube channels. Here is how to delegate tasks on any of these channels:
Click on your profile icon at the top right corner of your page and then select “switch channel.”
From here you can switch to the desired channel from a list of all the channels created with that email.
In the channel click on “Settings” from the left side of your screen. And then tap on “Permissions.”
Click the “Invite” tab.
Finally you’ll see a space to input the email address of the person you want to add.
And navigations to choose the type of access the person will get.
You can select from a wide range of permissions from manager to viewer (limited).
Tips For Managing Multiple Channels
Do not let the task of managing all these channels to weigh you down, take these tips and simplify the process:
- Use Content Calendar
Making a content calendar will help organize all your content needs for the multiple channels. It’ll also ensure that you’re consistent and not forget.
- Automate
You can save time and energy by simply using systems to program certain tasks on your channels.
To ensure you don’t forget to schedule or publish your contents, automation systems like Socialpilot can help with automating these tasks.
- Outsource
Managing multiple channels is no mean feat so don’t be shy to delegate and outsource some tasks. Especially those where experts can do better. Tasks like videography and video editing can easily be outsourced or delegated to experts.
- Use Tools
Do you know some tasks can be simplified using the right tools? Tasks like social media management, analytics, and video editing have software that can save you time and energy.
Tools to Use
Managing multiple YouTube channels is no light work, it requires a lot of effort to make it work. However, with some tools, you can make the process more effective and less stressful.
Here are some of the trolls we recommend to use if you manage multiple channels:
- Hootsuite
Hootsuite is a social media tool for everything social media including scheduling videos to be published across multiple social media channels.
- Vidiq
Here is a tool with an extensive library of keyword research and audit tools to help you run your channels successfully.
- TubeBuddy
This is another scheduling and keyword tracking software with A/B testing capabilities for your titles and thumbnails.
Conclusion
Managing multiple YouTube channels isn’t about working harder – it’s about working smarter.
With the right systems, you can run several channels without sacrificing content quality or burning out.
Starting to feel overwhelmed? Make use of a content calendar to plan all your content needs, automate, and use tools where necessary.
Another often overlooked way to manage multiple channels is outsourcing. Video editing agencies like Your Video Editor can handle all your editing needs and leave you with enough time for other activities.
Remember: Running multiple channels isn’t just possible – with the right support, it can be your path to bigger success on YouTube.
