Every business needs videos these days – that’s just how it is. But if you’re thinking “my business is too boring for video content” or “videos won’t work in my industry,”
I’m here to change your mind.
Let’s look at some numbers real quick: 89% of businesses use video marketing in 2024, and there’s a good reason for that.
Videos get 1200% more shares than text and images combined. That’s not a typo – twelve hundred percent more.
But here’s what most guides won’t tell you: You don’t need fancy equipment or a huge budget to start with video marketing.
In fact, some of the most successful business videos are shot on phones. What matters is knowing what types of videos work for your specific business.
In this guide, I’ll show you exactly how 10 different types of businesses are using videos to get more customers.
Whether you run a local restaurant or a law firm, you’ll find practical examples and tips you can use right away. Let’s start with some real-world examples that are working right now.
Want to take your videos to the next level?
1. Ecommerce Stores
Ecommerce stores sell products online and typically require buyers to purchase from their website or social media pages.
The problem is there are lots of other stores offering similar products. Using videos can help you stand out. But that’s not all, where you post these videos are also vital.
Types of videos you can use with examples
- Product demos showing how a multi-functional blender operates.
- Unboxing Videos: Show an influencer opening your product and explaining its features.
- Customer testimonials
- How-to video tutorials on creating outfits using your fashion pieces.
- Behind-the-scenes content
Tips for Success
- Optimize for SEO using relevant keywords in video titles, descriptions, and tags to improve visibility on search engines.
- Add Subtitles as many users watch videos without sound, so captions are essential.
- Include a Call-to-Action by ending each video with a clear action, like “Shop Now” or “Learn More.”
- Track Performance by analyzing metrics
2. Restaurants and Cafés
Video content helps restaurants and cafés bring their menu and ambiance to life, making it irresistible for foodies. You can use videos to show how good your meals are.
No better way to showcase the location and the meals or drinks than through videos. Food is visual, and video makes it enticing by highlighting textures, colors, and presentation.
Types of videos you can use
- Recipe videos
- Behind the scenes kitchen tours
- Chef interviews
Tips for Success
- Use natural lighting for a mouthwatering visual effect
- Take social media seriously as that’s where your audience typically hangs out.
3. Real Estate Agencies
Video marketing allows real estate businesses to create immersive experiences for potential buyers. Virtual tours provide a detailed view of properties, saving time for buyers and agents.
Let potential busters quickly see your property using different types of videos.
Types of videos you can use
- 3D home tours
- Neighborhoods walkthroughs
- Client testimonials showcasing the great property and ease of buying from you.
Tips for Success
- Narrate property features to add a personal touch
- Create detailed walkthrough videos and upload them to YouTube and Facebook
4. Fitness Studios and Trainers
Videos are perfect for demonstrating workouts and inspiring people to start or continue their fitness journeys. People are more likely to engage with visual workout demonstrations than text.
With the rise of content creators, showing your fitness center is the right location for their gym contents is a great advantage. And that’s what video content can do. But that’s not all.
Using video marketing will also showcase your center and its equipment while in use, thereby hooking trainers and fitness enthusiasts.
Types of videos you can use
- A tour of the facility
- Short workout videos
- Transformation stories
Tips for Success
- Post bite-sized workout tips on Instagram Reels and TikTok; use YouTube for longer sessions.
- Collaborate with fitness influencers to increase reach.
5. Educational Platforms and Tutors
Own an educational platform? Videos can elevate your business if done right. Show how learning happens on the platform as people relate more with videos.
Video content simplifies learning and makes it engaging, helping education businesses stand out. Video tutorials and animations simplify complex concepts.
Types of videos you can use
- Explainer videos
- Webinars
- Student success stories
Tips for Success
- Simplify complex topics with animated explainer videos; host live Q&A on Facebook or YouTube.
- Optimize videos with relevant keywords for educational searches.
6. Fashion and Apparel Brands
Fashion brands thrive on visual appeal, making videos a natural fit for showcasing products and building trends. Videos demonstrate how outfits look and move in real life.
Videos become even more important when it comes to fashion brands because you need to show your products with more details.
Just images may miss certain details and make it difficult for potential clients to visualize themselves using it.
Types of videos you can use
- Styling tips videos
- Lookbooks clips
- AR enabled try-ons
- Behind-the-scenes footages
Tips for Success
- Use YouTube for fashion tutorials and Instagram for behind-the-scenes content.
- Leverage AR for virtual try-ons and showcase in video ads.
- Collaborate with influencers with the right audience.
7. Software and SaaS Companies
Video content can simplify complex features and help potential users understand your software’s value. Explainer videos reduce confusion and drive user adoption.
Making everything easy and reaching new audiences are some of the top priorities for SaaS companies. Using videos can help with all these.
Types of videos you can use
- How-to guides
- Features update
- Customer testimonials
Tips for Success
- Produce onboarding videos to improve user retention; share use-case scenarios.
- Use animations to simplify complex features and processes.
8. Healthcare Providers
Most people are scared of healthcare services and will shy away till it becomes a huge problem. Use videos to reduce this fear.
The use of videos by healthcare providers to educate people and attract them to their facility or services shouldn’t be underestimated.
Healthcare businesses can build trust and educate patients through authentic and informative videos. Video humanizes healthcare services, making them more approachable.
Types of videos you can use
- Videos with wellness tips
- Doctor’s Q&A sessions
- Patient testimonials
Tips for Success
- Focus on trust-building with authentic and empathetic content.
- Address common patient concerns in explainer videos.
9. Event Planning and Photography Businesses
Photography so images should be enough right? Well, no. videos will elevate your photography and even planning business. You can showcase your process and results so much more using videos.
Video is ideal for showcasing creativity and capturing memorable moments from past events. Visual content demonstrates your expertise and creativity.
Types of videos you can use
- Events highlights
- behind-the-scenes videos
- How it started vs how it ended videos
Tips for Success
- Instagram and YouTube to showcase your creative work and expertise.
- Incorporate customer testimonials for credibility and showcase unique event themes.
10. Local Service-Based Businesses
Service-based businesses can demonstrate their expertise and build trust through instructional and testimonial videos. Videos showcase the quality of work and build trust.
You may be wondering if your local business should use videos, the answer is yes. Show don’t just tell. Let your audience see how you do it, and your expertise. Whether you own a barbershop, nail salon, or you offer plumbing services in the area.
Types of videos you can use
- Before and after video
- Quick repair/grooming tips
- Customer review videos
Tips for Success
- Post quick repair/grooming tutorials on YouTube and TikTok to demonstrate expertise.
- Use local SEO keywords in video titles and descriptions to attract nearby customers.
Conclusion
Let’s wrap this up with some real talk: Video marketing works for every business – we’ve just proven that with 10 different examples. And the best part? You can start small and still get great results.
Here’s what I want you to do right now: Pick just one type of video from the examples we covered.
Make a simple 60-second video about your business this week. It doesn’t need to be perfect – done is better than perfect when you’re starting out.
But I get it – video editing can be tricky and time-consuming. That’s why we at Your Video Editor help businesses transform their raw footage into engaging videos that actually get results.
Whether you need help with basic edits or full video production, our team is here to make video marketing stress-free for you.
